Play North Partners with Symplify

Play North, a gambling operator behind several well-respected brands, has signed a partnership deal with Symplify, a company that offers CRM and AI cloud solutions services.

Symplify’s technology has already been integrated, a process that was made easier by an existing relationship with Finnplay, the Nordic iGaming platform provider. Play North is to use Symplify’s CRM ecosystem in order to improve its communication strategy with players using the Email, SMS and Push Packages.

Play North will also be using Symplify’s Campaign and Customer journey builder modules to improve its user engagement processes. It will give Play North the ability to developer bespoke customer lifecycle journeys in real time using customer events and campaigns.

Play North has a unique policy in this industry where we do not work with sign up or deposit bonuses. In addition to this, our philosophy is to leave the player to enjoy our services with minimal disturbance from us. Against that background, we needed a sophisticated CRM partner to ensure that all our customer communication is 100% relevant and served through the right channel at the right time. Symplify is this partner and we are very excited about entering into the next level of CRM together with their capable team.

Klas WinbergPlay North CEO

Symplify’s CEO, Robert Kimber, described Play North as an “impressive” business that they are “delighted to have the opportunity to work with”. He added, “Our CRM solution will allow Play North to better communicate its entertaining gaming services within their core markets.”

Recent months have seen a number of other iGaming companies turn to Symplify for similar services including Gamdom, the payment platform provider, and PlayStar.