Vegas’ Rio Hotel & Casino Signs Deal with IGT
LISTEN TO THIS ARTICLE:IGT, the leading casino technology supplier, has signed a deal with Dreamscape Companies to provide its IGT Advantage casino management system (CMS) to the Rio Hotel & Casino in Las Vegas.
The deal will come into effect in Q4 2023, and in addition to the CMS, IGT will also be providing its M5 content delivery solution in order to allow the casino to use the Random Riches and Lucky Coin bonuses, IGT’s Mobile Host and the Mobile Responder employee convenience applications.
The news comes a day after IGT announced that it has been chosen to supply the new Santan Mountain Casino in Arizona with a similar list of products.
IGT Advantage, with the M5 solution, and various bonusing and service apps, will play integral roles in Rio Hotel & Casino's capacity to deliver remarkable player experiences and advance our gaming floor and loyalty program. The scalable and modular nature of IGT Advantage is ideal for our property revitalisation efforts and positions us to adapt and evolve our gaming floor and loyalty program over time.
Ryan Reddy, IGT Global PM Systems, VLT, Video Poker and Payments, explained that its technology will allow Rio Hotel & Casino to provide personalized promotions, real-time rewards, and bonuses that will help build customer loyalty.
He added, “As the gaming industry’s most trusted CMS, IGT Advantage has proven to elevate operations and drive results, especially when paired with leading modules such as M5, Random Riches, Lucky Coin, Mobile Host and Mobile Responder.”
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