Videoslots Unveils New Brand Identity and CEO
Online casino operator Videoslots has undergone a rebranding and unveiled Immense Group as its new identity.
As part of the transition process, the company has also appointed Jesper Kärrbrink as the CEO of Immense Group AB.
LISTEN TO THIS ARTICLE:Established in 2011, Videoslots has expanded from a single online casino to the parent company of five distinct brands, including Videoslots, Mr Vegas, Kungaslottet, Mega Riches, and DBET.
According to the company, its rebranding as Immense Group signifies growth, innovation, and a commitment to excellence. It is also optimistic that the distinct corporate structure will enable it to optimize brand performance and preserve core values and cultural heritage.
Videoslots Group has an impressive track record in a fast-growing, rapidly changing industry. Adopting the Immense Group name shows our ambition to keep evolving and paving the way for future growth for each individual brand.
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Kärrbrink to Lead Immense Group
As part of the transition process, the company has also appointed Jesper Kärrbrink as the CEO of Immense Group AB, a newly formed holding company based in Stockholm, Sweden.
Kärrbrink boasts an extensive iGaming background spanning over 20 years. He has led notable iGaming entities such as Mr. Green Ltd. and Svenska Spel and served as Chairman of Pariplay Ltd, CEGO A/S, and Internet Vikings AB.
According to Videoslots, Kärrbrink's leadership experience showcases his ability to scale businesses, manage regulatory risks, and achieve market success.
The Videoslots journey is a true success story. With four additional brands and a new corporate structure, now is the perfect time to introduce a new umbrella brand that carries the strong Videoslots culture into its next chapter.
Calling its rebranding a "behind-the-scenes" evolution, the operator maintained that the name change solely affects its corporate identity and that its consumer brands remain unchanged. However, its social media handles will reflect the transformation, adopting @Immense and @LifeAtImmense across various platforms.
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