Virgin Bet Announces Its Migration to the Kambi Sportsbook Platform
The Virgin Bet sportsbook, the UK gaming sports brand of LiveScore, has integrated its product with Kambi, the sports betting services supplier, to be powered by the global provider.
Virgin Bet brand migrated to the Kambi sportsbook
LISTEN TO THIS ARTICLE:First launched in the UK market in 2019 the Virgin Bet Sportsbook offering has gained popularity in the region, and it is hoped the additional features that the Kambi platform provides will enhance the experience of its current users, as well as attract new customers.
Offering Virgin Bet customers the strongest possible range of products and services is a priority for us, and having a top-tier sportsbook in place is a core part of this. After the success of our partnership on LiveScore Bet, we are pleased to have further extended our work with Kambi as we look to further grow Virgin Bet’s footprint in the UK market.
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Deal Strengthens Partnership between Kambi and LiveScore Group
This latest deal enhances the partnership between both parties and has launched the LiveScore Bet sportsbook platform in multiple jurisdictions worldwide including Ireland, The Netherlands, and Nigeria.
Senior leadership at the groups says the collaboration is pursuing a strategy of continued growth globally. Kambi says it hopes to continue its close relationship with the LiveScore Group and will use its technical expertise to enhance the sportsbook features, as LiveScore focuses on increasing its global footprint in its strategic markets.
We are proud to announce this landmark migration for Kambi in the UK with Virgin Bet, a hugely popular and well-established brand which shares our commitment to delivering the highest caliber of sports betting experiences.
Kambi revealed last year in its trading figures for Q3 it is in a period of growth as outlined in its business objective.
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