Betsson and Zé Roberto Join Forces for LatAm Market

Leading betting company Betsson has reportedly signed former Brazil international Zé Roberto as its latest brand ambassador.

The three-year agreement will see Roberto, ex-Real Madrid and Bayern Munich midfielder, appear in Betsson’s social media content aimed at driving awareness and generating leads for the brand.

He will also participate in physical activities such as events, photo sheets, and meet and greet with fans. The partnership will start with a short YouTube video centered around the life of Roberto, “Multiverse of Zè Roberto’ and released on the Betsson Brazil channel.

With its latest signing, Betsson aims to boost its brand recognition and visibility in the Latin American betting and gaming sector. Through its earlier partnerships with sports brands in the region like the Chilean Primera División club Colo Colo, the Rio Grande de Sul state championship Campeonato Gauchão, and the Pernambuco Football Federation (FPF), it has been able to establish its presence in the LatAm market.

Zé Roberto is the best strategic partner we could think of to represent and increase the notoriety of our brand in Brazil. At the same time, considering that he is known worldwide, we negotiated a global and multi-brand agreement, which allows the Betsson Group to use Zé Roberto’s prestige to promote our brands globally.

Andrea RossiCommercial Director for Southern Europe and Latin America at Betsson Group

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